Influence & Persuation ; Robert Cialdini (wiki)

So, I started to browse wiki for Neuro Linguistic Programming. Came to ' seduction'. Where upon, I came across 'Robert Cialdini' and his great book on the ' process of influence' '. In order to write such a book, he went under cover and spent time in ' used car sales' and tele marketing ( why he missed out on AMway, God only knows ! ) . Link here :

http://en.wikipedia.org/wiki/Robert_Cialdini

you can search amazon on Mr.Cialdini's book. Then, came to ' Cognitive Desonance' which is a huge subject to followu.

http://en.wikipedia.org/wiki/Cognitive_dissonance