The Cluetrain Manifesto :95 theses ; power of web in mrktg

The Cluetrain Manifesto is a set of 95 theses organized and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace. The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that the changes that will be required from organizations as they respond to the new marketplace environment.

The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. A printed publication which elaborated on the manifesto was published in 2000 by Perseus Books (ISBN 0-7382-0431-5) under the same name.

The authors assert that the Internet is unlike the ordinary media used in mass marketing as it enables people to have "human to human" conversations, which have the potential to transform traditional business practices radically.

The book and website both challenge what the manifesto calls outmoded, 20th-century thinking about business in light of the emergence of the Web, clearly listing "95 theses", as a reference to Martin Luther's manifesto which heralded the start of the Protestant movement.

The term "cluetrain" stems from this quote:

"The clue train stopped there four times a day for ten years and they never took delivery." — Veteran of a firm now free-falling out of the Fortune 500 ~!"

The web site is here :

http://www.cluetrain.com

And read the 95 theses. Also post them in a seperate posting. There is a free
e-book available on the web site.

Link to the e-book is here :

http://cluetrain.com/book/index.html